Thursday, April 10, 2014

New Blackmagic URSA - The World’s First User Upgradable 4K Digital Film Camera!



Introducing Blackmagic URSA, the world’s first high end digital film camera designed to revolutionize workflow on set. Built to handle the ergonomics of large film crews as well as single person use, URSA has everything built in, including a massive 10 inch fold out on set monitor, large user upgradeable Super 35 global shutter 4K image sensor, 12G-SDI and internal dual RAW and ProRes recorders. Because the sensor and lens mount assembly can be changed, you can choose EF or PL lens mounts, or even a broadcast video sensor with B4 mount. This means you can upgrade to the latest sensor technology in the future and keep your investment in the camera body!



Blackmagic URSA is designed to be used on high end feature films, commercials, episodic television production, documentaries, electronic news gathering, music videos and more. When used on jobs with a large crew you can easily dress the camera with high quality cinema lenses, rails, follow focus, matte boxes and more. With built in scopes for exposure, focus and audio levels, it’s easy for DOP’s to get perfect results every time. The dedicated screen for camera assistants lets them check and update camera parameters independently of the DOP. If you’re shooting solo then the large fold out on set monitor, built in scopes and internal recorder means you don’t need any extra on set equipment because it’s all built into the camera. That’s a whole film set of equipment built into the one extremely portable design!


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