Business Development Lead at Squarespace Jeremy Schwartz (L) and Co-founder/CEO of VHX TV Jamie Wilkinson (R)
Taking things a step further, Jamie Wilkinson talked of how filmmakers can reach viewers directly via the VHX self-distribution platform for digital video—an approach recently taken by films such as Dave Grohl's "Sound City", Shane Carruth's "Upstream Color" and also an African Filmmaker Mr. Chris Onyeka just released his film "The Flaw" over the weekend through VHX TV.
"The idea is really simple: websites are an under-utilized resource that filmmakers and distributors can use to reach fans directly," he said. "You can actually have a relationship with your audience, you can get data about what's happening, and you can deliver a high-quality watching experience without having to rely on somebody else."
"The idea is really simple: websites are an under-utilized resource that filmmakers and distributors can use to reach fans directly," he said. "You can actually have a relationship with your audience, you can get data about what's happening, and you can deliver a high-quality watching experience without having to rely on somebody else."
One of the advantages of VHX over outlets such as iTunes or Netflix is their ability to offer bonus materials like deleted scenes or behind-the-scenes footage—"the digital equivalent of the deluxe BluRay," Wilkinson said. It offers more opportunities for fans to engage with a film while also opening avenues for additional revenue, which can be crucial for making self-distribution a profitable enterprise.
Watch "THE FLAW" on VHX TV by clicking on the link .. http://theflaw.vhx.tv/
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