The duchess and Prince William, Duke of Cambridge, traveled by car from Kensington Palace to the Lindo Wing at St. Mary's Hospital, his office at Clarence House announced at 7:37 a.m. Monday (2:37 a.m. ET.) Kensington Palace issued a progress report about 90 minutes later.
The hospital, next to Paddington Station in London, is where William and his brother Prince Harry were born.
The baby's name will not be announced when its sex and birth weight are posted on a notice board at Buckingham Palace, a Kensington Palace spokesman said. A formal press release containing details of the birth will be issued shortly before the formal signed announcement leaves the hospital, on its way to Buckingham Palace.
The child's title will be His or Her Royal Highness Prince or Princess (the baby's name) of Cambridge, St. James's Palace said this month.
Protocol dictates that the first to know about the arrival of the baby will be Queen Elizabeth II, Prime Minister David Cameron and the governors general of each of the Commonwealth nations -- along with the rest of the royal and Middleton families.
The royal birth is expected to be good for business. The UK-based Centre for Retail Research estimates retailers will sell $121 million worth of royal-related baby toys and souvenirs. Merchandise ranges from diaper covers and clothing to a "prince potty chair," which of course is in the shape of a throne.
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